We should not have to sacrifice our health and values for beauty.

Learn more

Here are the main issues...

Toxic Ingredients
Real Health Impact
Unprotected

We encounter toxic chemicals in our daily lives through “environmental exposures” like food, air, water, cleaning supplies, electronics, furniture, personal care products, and more.

Toxic chemicals, even in very low doses, are one of several factors contributing to an increase in health issues.

Exposure to toxic chemicals in personal care products is important because:

  • Regardless of age, gender or income, everyone uses personal care products.
  • Teenage girls and women of childbearing age use over a dozen products a day, resulting in exposure to hundreds of chemicals just from cosmetics.
  • What goes on our bodies goes in our bodies.
  • We have more control over this route of exposure than many others.

Under current U.S. law, it is legal for beauty product companies to use chemicals known to be harmful to human health as well as chemicals that have never been assessed for health impact. It is also legal for these companies to hide certain ingredients from us.

Toxic Ingredients

We encounter toxic chemicals in our daily lives through “environmental exposures” like food, air, water, cleaning supplies, electronics, furniture, personal care products, and more.

Toxic chemicals, even in very low doses, are one of several factors contributing to an increase in health issues.

Real Health Impact

Exposure to toxic chemicals in personal care products is important because:

  • Regardless of age, gender or income, everyone uses personal care products.
  • Teenage girls and women of childbearing age use over a dozen products a day, resulting in exposure to hundreds of chemicals just from cosmetics.
  • What goes on our bodies goes in our bodies.
  • We have more control over this route of exposure than many others.
Unprotected

Under current U.S. law, it is legal for beauty product companies to use chemicals known to be harmful to human health as well as chemicals that have never been assessed for health impact. It is also legal for these companies to hide certain ingredients from us.

Follain is making a change.

...here is our solution:

Safety
Advocacy
Expertise

We restrict any substances from our products that are known to be harmful to your health and the health of the environment.

We encourage ingredient label reading and share ingredient knowledge so you can know what you're putting on your skin.

We have close relationships with our brands, and act as a direct connect between the brands and you, our customer.

We advocate for the environment with sustainable packaging and refillable products. We actively convey industry information through social media, blog posts and other formats - to keep you updated on topics important to your health.

We only carry the most effective healthy skin products available.

Our passionate team members clarify reasons for using healthy products, share brand stories, and find the best product for your skin type.

Safety

We restrict any substances from our products that are known to be harmful to your health and the health of the environment.

We encourage ingredient label reading and share ingredient knowledge so you can know what you're putting on your skin.

Advocacy

We have close relationships with our brands, and act as a direct connect between the brands and you, our customer.

We advocate for the environment with sustainable packaging and refillable products. We actively convey industry information through social media, blog posts and other formats - to keep you updated on topics important to your health.

Expertise

We only carry the most effective healthy skin products available.

Our passionate team members clarify reasons for using healthy products, share brand stories, and find the best product for your skin type.

Tackling the problem head on...

Follain is a store with a mission to improve your health and change the beauty industry. Our unique safety platform encompasses every piece of the Follain experience—from entering our store, to using our products, through to manufacturing and end-of-life. Our curated selection of highly effective beauty products is healthy, wholesome, and sound for you, your family, and the planet.

We are redefining the beauty store.

Join us.

Take the Follain safety pledge

The Follain Safety Pledge:

I promise to provide my skin with only the best and safest ingredients.

I refuse to use or support products that are harmful to myself or my environment.

Spread the word.